THE EXPERIENCE.

We created Target-branded events that spoke to the consumer and the community.

An extensive, two-month experiential marketing campaign with four brand activations to generate awareness and excitement while simultaneously positioning CityTarget as a friendly neighbor and intentional part of the Chicago community.

The Experiences

• Alfresco spinning classes at Chicago's Millennium Park allowed participants to work out on Target-branded spin bikes set to a live DJ with the backdrop of Chicago's skyline.

• The famed park also played host to a customized kite building activation that helped hundreds of Chicago's kids test their design and aviation skills.

• A custom branded pop-up coffee shop in Chicago's Riverside Plaza offered morning commuters Archer Farms coffee samples in CityTarget cups, while another pop-up shop in the shape of the Target Bullseye, surprised guests as North Avenue Beach.

• The grand opening event featured the renowned Chicago Bucket Boys who performed on CityTarget-branded buckets, destination bars themed like Chicago El stops, and a photo booth with the infamous Target dog.